objectives and key results, okr

Objectives and Key Results

with Erik Kristiansen

This course is a non-traditional fast learning course approach on Objectives and Key Results (OKR). During the course we implement OKR for the customer. WHAT is OKR? As a leading management methodology OKR helps companies focusing on their key challenges and opportunities. It goes within, then, that OKR optimizes the collaborative structures in the company – horizontally, vertically, cross-functional and hence, strengthen people’s competencies.  In its simplest form a company’s Purpose/Mission is all about the ”WHY”. Visions and Objectives are all about the “WHAT”. No more. No less. The realization of Key Results is all about the ”HOW”. WHY OKR? No company – small or big will make it fast enough – great enough without consistently using OKR.
  • The Intel Corporation became part of the global elite being one of the best governed private corporations in the history of USA due to OKR. Intel is globally the 2nd largest semiconductor manufacturer after Samsung.
  • Google applied OKR when it was a 20 people company operating from their Menlo Park garage late 1990s, by the way after considerable investments from a venture capitalist from Intel Corporation.
  • OKR works far better than MBO methodologies when your organization strive to become more agile and to transform faster e.g.: in
    • a stronger customer base, customer relationship and customer engagement,
    • applying technologies and deepen their IP portfolio,
    • developing better services etc.
OKR is all about setting audacious objectives – for everyone, every member of the C-suite, every SVP and VP, every senior manager, every middle manager, every team leader and team member in a fully transparent way. Transparent Objectives. Fully transparent Key Results – and fully transparent reporting, reporting systems and feedback and reward methodologies. Nevertheless, some Objects may be non-disclosable – for the reasons of competition. Apart from that OKR is an absolute journey into transparency and clarity about roles, tasks, results, feedback, learning and creating a winning culture.

Target Group

Directors/General Managers, Vice Directors, Line Managers, Sales Managers and Specialized Staff across the company.


 When implemented OKR increases the company’s agility, readiness to respond to changes and readiness to change the game. Furthermore, OKR allows companies to increase the value for the customers while increasing productivity and effectively. When done right, OKR adds a better frontline autonomy to your people for them to strengthen (incremental) innovations around customer needs. At the top level in the organizations OKR strengthen strategic innovations due to faster and better learning and improved abilities to execute. Finally, objectives are not carved in stone. They are to be changed as fast as possible and based on fast learning. After all, there’s no need to hold stubbornly to an outdated projection—strike it from your list and move on. Your goals are servants to your purpose, not the other way around.