How many times have you thought about cutting employee training to lower costs? How many times have you heard that there is not enough budget for training and development? Randomly, in many Albanian companies, training, development, and coaching is considered as a cost. In contrast, in other countries, companies have adapted to the life-long learning mentality and consider training as an investment. According to Statista, as of 2019, employers worldwide invested on average $1,308 per worker on learning and development. But what are the reasons they choose to have coaching sessions and continuous training?

1.    Find solutions to different issues in the company

The main reason why companies invest in employee training is to find solutions for different issues. Take this example: if you spend $800 on a one-on-one coaching session you will gain a skilled employee who knows how to handle a specific problem. So, not only have you contributed to someone’s personal growth, but also to your company’s growth. Companies know that despite paying a certain amount of money for these sessions, after all, they will have a return on investment worth 10x or 20x of the training value because they will have positive results.

2.    Improves employee retention

The second reason why some of the most successful companies follow this method is to decrease employee turnover. It is most likely that an employee will be loyal to you if you invest in them. It is a win-win situation! You get a high-quality employee and they have someone to help with their personal growth. Most employees would rather stay in a company that invests in their professional development. By having a higher employee retention rate, you will be able to keep your most valuable asset as well as lower the cost of hiring new employees. As a bonus, these loyal employees can also be your ambassadors and help you maintain a good reputation.

3.    Makes the company much more attractive to future employees

For many people, personal and professional development is a “must”, especially for the most talented workers. If you want to have a great reputation as an employer, providing training is a great way to attract the best-of-the-best out there. These types of employees are career-driven and strive for excellence. That is why they are more willing to apply to your open positions if you have more to offer than just a salary.

4.    Increases productivity in the workplace

In order to get the job done employees must be engaged. If you foster a high development culture within the company you will be creating a more collaborative and creative environment. This tends to make employees happier and more productive. Consequently, the whole company is able to maintain a high standard of products and services, and thrive in the long run. This will improve your business performance and profit.

5.    Brings positive change to the company

Lastly, no organization is perfect, and therefore there is always room for improvement. The more you invest in training sessions and coaching, the more you will be able to bring positive change to your company. The world where we are living in is changing every minute. There will always be something better, faster, and smarter to adapt to your practice. So, if you want to work with people who understand the new methods and new concepts of doing business, you must seek the best trainers out there.

To conclude, for these reasons we strive to bring the best international professionals with new exciting methods of work. We also have some great examples of Albanian companies that have adopted this practice such as Raiffeisen Bank Albania, Facilization, and Orion Construction. Understanding that investing in employee training is essential for your business will bring you closer to achieving your career goals.